For the remake of the 1994 modern classic The Lion King, we worked on creating these radio ads to help promote the film. Having exhausted several creative routes, the agency was a bit of a stalemate with the client with regards to music choice.

We selected the chosen route for music, justified the strategy behind this, recorded the voice over, and edited the ads from the stems provided by Disney. Finally, we mixed a whole suite of radio adverts with pre and post release messaging, two of which are shown below.